The importance of being known

When it comes to building a brand or a business, anonymity is not an option. Businesses need their audiences to know about them, that is what not only drives growth, but also helps maintain a status-quo and minimises the risk of retraction. As the country sits on the brink of recession, doing what you can […]

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Can fighting an unwinnable battle be good PR?

The question of ‘winning’ is not usually subjective, but sometimes those who technically lose, end up getting the outcome they wanted. All thanks to the publicity gained off the back of fighting an unwinnable battle. Last week (24 June 2019) three families took the Government to the High Court, accusing it (namely Damian Hinds and […]

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Why housebuilders need PR

The housing market is in a funny place right now, and it has been for quite some time.

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